About - Alessa Kapp

Alessa kapp

From words to wardrobes.

I started out in journalism, contributing to publications like Manager Magazin and Der Spiegel. Writing trained my vision and sharpened my storytelling. It also brought me closer to the world of fashion — a space where visuals speak louder than words.

10+ years shaping visual identity.

Alongside my editorial work, I built my career as a stylist — working across campaigns, magazine shoots, fashion shows, and many other projects. My clients range from Breitling, BMW, and Hugo Boss to independent designers and emerging brands. What connects all these projects is a consistent goal: turning ideas into images that resonate.

Creative mind. Observant soul. Stylist at heart.

I’ve always approached fashion with a mix of curiosity, intuition, and a love for aesthetics. For me, style isn’t just a decoration — it’s a visual language. One that can express, conceal, provoke, or transform.

Alessa Kapp – Stylist and image coach based between Hamburg and Monaco
Personal and visual identity consultant – Alessa Kapp

Strategic. Intuitive. Always evolving.

I bring structure and precision to the creative process — but I also leave space for instinct. My style of work is concept-driven, emotionally intelligent, and grounded in cultural awareness. Whether I’m styling a shoot or guiding a client, I look for the deeper story.

Now: fashion meets psychology.

I’ve expanded into image consulting — combining my background in fashion with research in psychology and personal development. I help clients align their appearance with who they are (or want to become). Style is less about self-expression, more about self-programming.

Fashion is language. Languages are keys. Unlock your true potential.

My work is for those who think deeply, feel strongly, and want their appearance to reflect that. Whether you’re a brand, a publication, or an individual in transition — I help you use style as a tool to shape perception and unlock new versions of yourself.